But maybe the most interesting upgrade is an extra package, called Ultimate Branding+, that allows operators to extensively customise the solution, in order to place their brand everywhere, adapt all the features to their particular regions' preferences, and easily configure different types of promotions, such as free bets credits and loyalty programmes.

An innovation that will revolutionise the omnichannel branding and the virtual gaming industry as we knew it!

This refreshed solution has been specially designed to offer maximised player engagement and retention, immersive brand and gaming experiences, plus seamless branding and customisation control.

Thanks to these features, despite the size of your business, you will be able to personalise the look and feel of the virtual sports panels creating its unique virtual platform.

You can also see your revenues boost due to more than 40 markets for the 20+ football leagues and tournaments available. Have access to the complete list and add all the markets your players’ prefer!

Regionalise your offer, according to language, currency, or symbols that are not available in the standard backoffice, and control profits, adapting paytables and creating bonuses according to the amount of traffic or income needed thanks to GoldenRace’s Ultimate Branding+.

The tool includes some online-specific features, such as a flexible virtual betslip that can be easily adapted to look exactly like the one in the sportsbook section or change it according to the website’s best practices to generate more tickets, free bets systems to attract more players by offering welcome promos or seasonal free bets credits, and a loyalty programme to increase users’ engagement.

If you are a retail operator, there are also some specific tools for you. The company offers the possibility of perfect brand integration, placing your brand colours, logos, and banners wherever you want within the virtual platform.

From the cashier interface to the game viewers, tickets, and layouts! We can customise it all to cross-promote all points of contact between your company and your players.

There is also an in-game marketing option that allows you to include your brand and ads on the in-game stadium banners and on the football players’ kits! Both static and animated elements can be placed within the events.